Museo Marte x Spotify

Repositioning campaign for Museo MARTE through podcasts and playlists on Spotify. Graphic advertising, themed lists, and a podcast channel were developed to bring art to new audiences through narrative and audio experiences.

These allow people to explore art from the narrative and sensory. Episodes about local artists, salvadorian art history, interviews with curators or cultural activities make the museum a space for conversation and deep thought. The music within the playlists helps the observer feel the art in more than one way.